i-wireless Case Study: Building MVNO Brand Loyalty

i-wireless is a nationwide MVNO on the Sprint network and is sold exclusively in retail locations within the Kroger family of stores.  i-wireless customers earn free wireless minutes when they shop at any store within the Kroger family. The FREE MINUTES rewards program is a unique initiative that gives Kroger a competitive advantage over other retailers.

In an effort to keep cost structures low and maximize operational efficiencies, i-wireless initially partnered with multiple external vendors to oversee its billing and rating platforms, information systems, back-office support and customer care operations. This organizational structure proved to be burdensome and costly and limited the company’s ability to quickly and easily make changes to its rate plan offerings or loyalty initiatives.  Without access to real-time data, i-wireless experienced revenue leakage, particularly amongst its prepaid subscribers, as the company’s incumbent vendor was routinely delayed in billing for subscribers’ usage.

To address these challenges, i-wireless purchased and implemented Redknee’s convergent billing solution enabling the company to launch targeted promotions in days instead of weeks.

Find out how implementing a convergent billing solution enabled i-wireless to drive profitability, improve the customer experience and grow market share in a competitive US wireless market.