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An Evolutionary Approach to Wi-Fi Monetization and Offload

Mobile data traffic continues to grow by leaps and bounds, even threatening to fill the capacity of newly-deployed 4G/LTE networks. As a result, communications service providers are investigating Wi-Fi as a potential means of reducing traffic in cellular data networks.

This paper investigates some of the considerations communications service providers (CSPs) should keep in mind when determining their Wi-Fi strategy and recommends a proven approach that addresses both short-and longer-term scenarios to help with data traffic and monetization.

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