2010 News Releases
VivaCell-MTS Launches Successful Mobile Broadband With Redknee
Armenia’s leading mobile operator reinforces market leadership with Redknee
TORONTO – June 9, 2010 – Redknee (TSX:RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, today at Billing and OSS World Expo has announced the successful launch of its data charging and policy solution, NGRC, at VivaCell-MTS in Armenia. The successful launch and rapid uptake of subscribers to its new mobile broadband services reinforces VivaCell-MTS’ position as Armenia’s leading mobile operator. VivaCell-MTS is part of the MTS Group, the eighth largest mobile telecom brand in the world, which serves more than 100 million subscribers across seven countries.
Supporting the launch of VivaCell-MTS’ 3G network, Redknee’s data monetization platform has enabled it to develop and launch innovative mobile broadband service offerings to suit the different usage habits and needs of its subscribers as it strives to drive revenue and increase its 80 per cent market share against the incumbent and new competitors entering the market. An example of its highly targeted mobile broadband services includes the ‘MTS Connect’ prepaid and postpaid bundles, which provide the subscriber with a high quality, transparent user experience and allows VivaCell-MTS to provide flexible tariffs and differentiated and targeted price plans according to the subscriber’s spend and network usage. Redknee’s real-time data rating, charging and policy power is enabling VivaCell-MTS to provide transparent and two-way communication with their customers so that they can always be assured of the charges that will be incurred, the status of their tariff threshold and also receive real-time promotions, leading to increased customer loyalty and satisfaction.
Ralph Yirikian, VivaCell-MTS General Manager, commented:
“The number of VivaCell-MTS’ wireless broadband subscribers has grown tremendously since the Company launched its HSPA/UMTS-based 3.5G network, reflecting the intensifying demand for wireless broadband access in Armenia. Therefore, the priority for VivaCell-MTS now is to be able to support future data traffic growth. Due to our extremely competitive market, we are focused on always outstripping our competitors by providing differentiated products that appeal to our customers. Redknee’s support has been instrumental to our successful launch of the most innovative mobile broadband services to the people of Armenia.”
Lucas Skoczkowski, Redknee’s CEO, commented:
“The successful launch of VivaCell-MTS’ mobile broadband services further proves Redknee’s real-time personalization and monetization solutions are driving profitability, growth and market differentiation for our customers. At Redknee, we continue to invest in real-time monetization solutions to support the growth of mobile data and content for wireless subscribers around the world.”
Redknee's NGRC is a proven, real-time rating, charging, and policy management solution for mobile data services. It is based on patented technology and offers communications service providers the flexibility and scalability to launch new services and manage bandwidth, while creating new revenue streams based on diverse pricing options for both prepaid and postpaid subscribers. NGRC enables operators to rate and charge for all their data services, including in-demand offerings such as mobile broadband and mobile TV, helping them to monetize these new services and drive ARPU growth. It gives service providers the flexibility to charge for these services in ways that work best for their subscribers, whether prepaid, postpaid, or a hybrid of both – and based on time or bandwidth consumed. Redknee NGRC offers service providers a flexible and scalable solution that seamlessly integrates into existing systems, maximizing the current network infrastructure and differentiating its services from the competition.
About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the lifetime value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 70 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc.(TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com/.
