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Unlocking the Potential of 4G Monetization – Where Are My Keys?

March 25, 2014 9:00 AM | Category: New RevenuesHappier SubscribersPricing InnovationBetter ServicesPolicy ControlSubscriber Analytics,  | by James DeMarco

Do you think your existing BSS infrastructure helps or hinders monetization of new 4G services? 
It’s not a trick question. In fact, according to a recent survey of CSPs worldwide conducted by Informa, the majority of global operators feel their current BSS systems prevent them from monetizing 4G properly.  Since 4G reflects a real tipping point in our industry, enabling ubiquity of bandwidth at any time of day, and since smart devices make OTT services accessible at the touch of a button, the need is ever more important and urgent for CSPs to craft rapidly responsive marketing offers that make sense to their customers and others in the value chain.  But just where the need is greatest, the ability to deliver against that need seems weakest.

Why?


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