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Partnering to Accelerate Growth: Microsoft’s Megatrends Shared at WPC 2013

July 19, 2013 9:22 AM | Category: New Revenues,  | by Jens Voigt

It was hot! Not only the weather. Just being back from Microsoft's Worldwide Partner Conference (WPC 2013) in Houston, I want to share a few thoughts about it and how this relates to our industry and Redknee in particular.

Microsoft is one of our key partners for providing end-to-end solutions in the Business Support Systems domain and in this 3 day event they presented a deep-dive into their strategy and products' future to several thousand business partners. This included a very impressive line-up of keynote speeches to detailed product and solution sessions.

Microsoft is clearly a company in transition, working on their transformation towards "Devices and Services". While the final outcome and success is still to be seen, they have a very clear view on where to go, based on 4 megatrends that are very relevant also for the telecommunications industry:

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