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The Evolving World Of Policy Control

April 19, 2016 10:59 PM | Category: Policy ControlSubscriber Analytics,  | by Manmohan Thampi

Earlier this month I attended the 6th Annual Policy Control Conference in Berlin, the only event dedicated to Policy Control in the world. This year it was an exciting event that looked towards the future, with discussions centered on the evolution of the policy landscape to 2020, and new use cases focusing on service enablement and subscriber intelligence. From the opening remarks it became clear that the future for Policy Control is bright. There was significant discussion around the role of Policy Management software and its increasing importance in the network domain, the shift from “pure PCRF to Policy Management”, and the role of policy in the evolution of next generation networks (NGN).

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Enjoy streaming with no limits, really?

November 24, 2015 8:09 PM | Category: Better ServicesSubscriber Analytics,  | by Melahat Elis

Over the last few years we have seen an explosion in OTT mobile entertainment options with many of mobile entertainment companies investing in marketing by operators. As streaming of entertainment has become more common, the reality is that consumers often don’t realize how fast their data packages can be consumed. Any operator that overcomes this flaw is put in the spotlight. It was no surprise that T-Mobile US’ launch of Binge On™ created a lot of attention, promising free video streams for subscribers of 24 OTT providers among them HBO, Hulu, Netflix, SHOWTIME, Sling TV, STARZ, and WatchESPN. John Legere, the T-Mobile CEO, even said that no one pays, not the customers nor the video streaming services. Is the streaming of content of these OTT providers indeed limitless and without anyone paying for it? Is this the start of a new era of mobile entertainment – an era when we can truly access entertainment anywhere at any time?

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Our connected future

October 15, 2015 10:10 AM | Category: Happier SubscribersBetter ServicesSubscriber Analytics,  | by Dr. Ralf Guckert

Connectivity is bound to define this era. While we dream of a connected world and see science-fiction scenarios play out in the movies, the pace and adoption of innovative technology is fast. Even the way we use technology is changing, we are becoming smarter and more efficient – a characteristic set to influence every part of our lives in the years to come.

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Unlocking the Potential of 4G Monetization – Where Are My Keys?

March 25, 2014 9:00 AM | Category: New RevenuesHappier SubscribersPricing InnovationBetter ServicesPolicy ControlSubscriber Analytics,  | by James DeMarco

Do you think your existing BSS infrastructure helps or hinders monetization of new 4G services? 
It’s not a trick question. In fact, according to a recent survey of CSPs worldwide conducted by Informa, the majority of global operators feel their current BSS systems prevent them from monetizing 4G properly.  Since 4G reflects a real tipping point in our industry, enabling ubiquity of bandwidth at any time of day, and since smart devices make OTT services accessible at the touch of a button, the need is ever more important and urgent for CSPs to craft rapidly responsive marketing offers that make sense to their customers and others in the value chain.  But just where the need is greatest, the ability to deliver against that need seems weakest.


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Looking Beyond - Ten Trends to Watch into 2014 and Beyond

January 8, 2014 9:00 AM | Category: New RevenuesHappier SubscribersPricing InnovationBetter ServicesPolicy ControlSubscriber Analytics,  | by Jim DeMarco CTO

    1. Beyond Bandwidth

LTE is rolling out, but not yet available in many regions, and yet discussions around 5G are already in full swing. The path to increased bandwidth for operators is accelerating. Once mobile broadband provides a similar experience as fixed Internet the number of users actually looking for even higher bandwidth will decrease.

Mobile Operators who will still invest in mobile broadband build-out will need to look at other differentiators. The industry will move from an era when technology and performance drove differentiation to one where performance is mere table stakes. The paradigm shift will be toward differentiation based on brand, empowerment and ease of use. 

    2. Beyond Legacy

Survival is for the fittest, or more properly, for those who adapt. In the past mobile operator business has been driven by subscriber growth and this was also a key indicator of company success. With the "Limits of Growth" operational efficiency, optimized internal processes and organizational setup will become the focus of activities. Streamlining processes and removing elements that do not provide value to the customer and business will be essential for future profitability and long-term survival. Operators need to abandon legacy systems that slows them down but not change for legacy’s sake. Customer-centricity is the new focus point of systems architecture, as is customer empowerment. 

    3. Beyond the Cloud

Cloud Computing and Virtualization have fundamentally changed the paradigms for IT and data centers. Network Function Virtualization (NFV) and Software Defined Networking (SDN) drive these technologies into the mobile operator’s core and access networks. This will dramatically change the way networks are operated and new services are rolled out. Shared resources, excess capacity management and disaster recovery approaches will evolve toward an environment where even mission critical systems will leverage shared resources, driving an efficiency of operations unprecedented in the telecommunications industry. 

    4. Beyond the Phone

Communication is no longer only related to phone calls, browsing the Internet or sending messages. Intelligent, smart devices will be a growing "community" of communication elements. We are moving to the Internet of Things, with a much larger amount of devices than currently used for personal communication. 

    5. Beyond Privacy

As the volume of customer data increases exponentially, so will the ability to track customer patterns, profile customers and provide rich information in real-time about connected customers. Service providers will need to build clear patterns of trust with their customers, through transparent privacy governance and clear customer agreements.

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The Importance of Billing and Charging for MVNO Success

March 24, 2011 12:15 PM | Category: Pricing InnovationBetter ServicesSubscriber Analytics,  | by Redknee

What are the variables that define an MVNO's ability to differentiate?

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Operators Seek Long-lasting Subscriber Relationships

February 1, 2011 1:15 PM | Category: Happier SubscribersPricing InnovationSubscriber Analytics,  | by Redknee

What do you need to know about your subscribers to encourage longer and more profitable subscriber relationships?
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