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Redknee Increased Market Share to Top 4 in 2015

October 19, 2016 7:00 AM | Category: Pricing Innovation,  | by Namit Garg

The converged billing market is experiencing strong demand as communications service providers seek agile products that can adapt to changing market conditions and a shift in consumer preferences. The strength of the converged billing market is well recognized, with two recent reports highlighting the strong growth. Analysys Mason recently released its Revenue Management Market Share Report which mentioned the converged billing market beat Analysys Mason’s growth expectations in 2015, with growth set to continue. This prediction is further confirmed by Research and Markets which forecasts growth in the converged billing market to be (CAGR) 18.52% for the period 2016-2020.

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Smart Pricing

August 12, 2015 7:46 AM | Category: Pricing Innovation,  | by Robert Hagen

Growth is good, so hypergrowth is better, right? 

Well, what seems to be trivial for many industries is not that simple for mobile operators. A fundamental change in the revenue mix, with voice revenues declining and messaging revenues often tending to zero, means mobile data hypergrowth is key for the CSPs future. Unfortunately, monetizing this hypergrowth is a different game and strategies on this game keep many CMOs awake these days.

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Looking Beyond - Net Neutrality and Content Monetization

May 18, 2014 7:17 AM | Category: New RevenuesHappier SubscribersPricing InnovationBetter ServicesPolicy Control,  | by Jim DeMarco CTO

Are all packets created equal? The European Commission and the FCC disagree starkly on this question. While the EC has proposed to the European Parliament a very strict reiteration of net neutrality, in the States the FCC, guided by a federal appeals court, has indicated it will modify its regulations to support major broadband providers as they strike deals with over-the-top (OTT) content providers like Netflix for premium access to content.

The EC approach draws a bright line: all internet traffic is equal, no exceptions other than urgent content like medical information sharing that wouldn’t otherwise be publicly available. The FCC’s proposed new approach is far more nuanced: premium content can be given premium access, for a price to be paid either by the consumer or by the content provider, allowing certain consumer-saving restrictions that prevent CSPs from blocking any legal content or acting in any “commercially unreasonable” or discriminatory manner. Illegal content, as always, can be blocked. Within days of the FCC’s proposed changes, Netflix had struck deals with Comcast and later Verizon that will, in the end, allow Netflix to sponsor a guaranteed higher bandwidth for its premium video services to Verizon and Comcast customers. At the same time, Netflix has hedged its bets by signing on to an open letter from most of the largest tech companies protesting the FCC’s net neutrality plan .

This is not an esoteric debate over interconnect fees or even how the structure of the Internet will evolve. If net neutrality shifts as the FCC proposes, the implications for end consumers will be enormous. For CSPs, monetizing this fundamental shift will be mission-critical; old bundle-based subscription models just won’t apply.
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Unlocking the Potential of 4G Monetization – Where Are My Keys?

March 25, 2014 9:00 AM | Category: New RevenuesHappier SubscribersPricing InnovationBetter ServicesPolicy ControlSubscriber Analytics,  | by James DeMarco

Do you think your existing BSS infrastructure helps or hinders monetization of new 4G services? 
It’s not a trick question. In fact, according to a recent survey of CSPs worldwide conducted by Informa, the majority of global operators feel their current BSS systems prevent them from monetizing 4G properly.  Since 4G reflects a real tipping point in our industry, enabling ubiquity of bandwidth at any time of day, and since smart devices make OTT services accessible at the touch of a button, the need is ever more important and urgent for CSPs to craft rapidly responsive marketing offers that make sense to their customers and others in the value chain.  But just where the need is greatest, the ability to deliver against that need seems weakest.


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Looking Beyond - Ten Trends to Watch into 2014 and Beyond

January 8, 2014 9:00 AM | Category: New RevenuesHappier SubscribersPricing InnovationBetter ServicesPolicy ControlSubscriber Analytics,  | by Jim DeMarco CTO

    1. Beyond Bandwidth

LTE is rolling out, but not yet available in many regions, and yet discussions around 5G are already in full swing. The path to increased bandwidth for operators is accelerating. Once mobile broadband provides a similar experience as fixed Internet the number of users actually looking for even higher bandwidth will decrease.

Mobile Operators who will still invest in mobile broadband build-out will need to look at other differentiators. The industry will move from an era when technology and performance drove differentiation to one where performance is mere table stakes. The paradigm shift will be toward differentiation based on brand, empowerment and ease of use. 

    2. Beyond Legacy

Survival is for the fittest, or more properly, for those who adapt. In the past mobile operator business has been driven by subscriber growth and this was also a key indicator of company success. With the "Limits of Growth" operational efficiency, optimized internal processes and organizational setup will become the focus of activities. Streamlining processes and removing elements that do not provide value to the customer and business will be essential for future profitability and long-term survival. Operators need to abandon legacy systems that slows them down but not change for legacy’s sake. Customer-centricity is the new focus point of systems architecture, as is customer empowerment. 

    3. Beyond the Cloud

Cloud Computing and Virtualization have fundamentally changed the paradigms for IT and data centers. Network Function Virtualization (NFV) and Software Defined Networking (SDN) drive these technologies into the mobile operator’s core and access networks. This will dramatically change the way networks are operated and new services are rolled out. Shared resources, excess capacity management and disaster recovery approaches will evolve toward an environment where even mission critical systems will leverage shared resources, driving an efficiency of operations unprecedented in the telecommunications industry. 

    4. Beyond the Phone

Communication is no longer only related to phone calls, browsing the Internet or sending messages. Intelligent, smart devices will be a growing "community" of communication elements. We are moving to the Internet of Things, with a much larger amount of devices than currently used for personal communication. 

    5. Beyond Privacy

As the volume of customer data increases exponentially, so will the ability to track customer patterns, profile customers and provide rich information in real-time about connected customers. Service providers will need to build clear patterns of trust with their customers, through transparent privacy governance and clear customer agreements.

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Profit that never was – ignoring interconnect gives false profit margins

January 18, 2012 11:30 AM | Category: Pricing InnovationBetter Services,  | by Redknee

When calculating customer profitability, Communication Service Providers (CSPs) rarely factor in the true cost of interconnect. Often profitability is reported based using estimates and not actual subscriber interconnect charges. In today’s marketplace where bundles for everything from calls to data and all inclusive packages becoming more prevalent, CSPs can no longer accurately determine profit margins without inclusion of multiple interconnect partner charges, nationally and internationally. 

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In Search of A World Class Customer Experience

April 28, 2011 11:45 AM | Category: Happier SubscribersPricing Innovation,  | by Redknee

What is a world class customer experience?  Who defines it, and how do you measure it?

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