In today’s competitive environment, the difference between retaining customers and facing escalating churn can be at the hands of marketing and how in tune a service provider is to its customers. This is where the key value of an end-to-end real-time converged billing solution comes into play.
A converged billing solution that supports all services, customers and technologies on one billing platform enables service providers to launch services faster to the market, personalize price plans and promotions and more effectively target its customer base. Taking the 360 degree view that a converged billing solution provides, enables CSPs 
with the data and intelligence into what the customer base is doing from an overall perspective and down to the individual subscriber. With Redknee’s end-to-end real-time converged billing solution, CSPs become masters of marketing by having up-to-the-minute data on service adoption or popular content and products so that they can identify emerging usage habits and quickly and effectively launch relevant promotions and campaigns.
Leveraging Redknee’s end-to-end converged billing solution to launch innovative promotions, services and campaigns, CSPs across the globe are experiencing:
- 35% increase in mobile top-ups
- 15% increase in International Call Revenue
- 20% Increase in average call duration
- 20% increase in off-net traffic
- 10% increase in overall revenue
- 30% increase in subscriber usage
i-wireless attributes its success to an ability to quickly roll out new services and deliver targeted, real-time promotions using the Redknee solution:
"The organizational agility that we have achieved is the number one benefit for us. The ability to be in control of our billing solution and have the power to launch promotions in a day, instead of weeks or months that it used to take, has been a huge advantage to us. Already we have launched new services, such as the family/group plans that we launched recently, which have been very popular with our customers.”
– Laurie Tappel, Operations Manager, i-wireless