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July 2011 / Past Issues
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Leveraging Global Expertise to Deliver Next Generation Solutions

With the soaring growth of wireless data and smart devices over 3G and 4G networks, service providers are challenged to increase data revenues, manage network bandwidth and capacity, while always exceeding subscriber expectations. Many of the legacy platforms that we see in service today are not able to manage the complexities and challenges brought on with these new technologies and new business models. Across the industry, transformation is happening on a variety of levels as service providers seek to reduce time to market for value-add products and services, develop relevant and efficient pricing plans, while reducing costs and increasing revenue streams. It is a tall order and choosing the best route to take and then designing and implementing these new solutions can be daunting for most service providers. Because of this and the growing opportunity to address requirements for real-time monetization solutions for wireless, multi-service and cloud service providers across the world, Redknee’s partner strategy has become a key asset to service providers looking to fulfil this opportunity.

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The Multi-Device Game Plan

The growth of the data device market is heating up and becoming rather exciting with the host of opportunities that more technologically advanced smartphones, tablets and netbooks bring. Subscribers are discovering new services and apps that these new devices support and are looking to enjoy the experience everywhere they go. The rise of consumers adopting multiple devices also brings a new opportunity for service providers to increase stickiness and ARPU while reducing churn. Ensuring profitability of a multi-device business model, though, is contingent on understanding subscriber usage and having the real-time monetization tools to manage the customer experience.

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Regional Spotlight: Differentiation Strategy Provides Opportunity for Growth in MEA

The Middle East and Africa (MEA) markets are experiencing very high penetration rates with continuing high growth, which is also leading to declining ARPU’s as subscriber numbers increase1.   In some areas penetration is well exceeding 100%, which has been brought on by high competition and multi-SIM ownership as subscribers seek to get the most from the variety of promotions offered. Growth strategies in this complex market vary, with the largest international companies snapping up licenses and smaller existing Telco operations.   Simultaneously, in the more developed countries, operators are looking at an uptake of mobile broadband services as a potential area for growth. This continuing high growth lends itself to both increased competition as well as the opportunity for growing profitability for those service providers who have a good strategy and smart business models in place.

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Case Study: Zain Kuwait's Mobile Broadband Service

As the first mobile operator to launch in the Middle East, Zain Kuwait has pioneered telecommunications in the region. As was one of the first to launch a GSM network, Zain was also the first in the region to offer GSM prepaid mobile services to its customers. Its commitment to providing good value for its subscribers, along with advanced services and applications, has helped it to secure one million prepaid subscribers within four years of launching. Today, Zain Kuwait has more than 1.8 million subscribers, owning 49 per cent of the market share in Kuwait and is the crown jewel of the Zain empire.

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Data and figures used here have been provided by various sources. Third-party figures and data have not been independently verified and may vary based on assumptions, methods of calculation and source data. Many factors contribute to results and performance. Redknee does not guarantee comparable results elsewhere.

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