Redknee Enables Oi to Successfully Leverage Virtualization
TORONTO – October 21, 2014 Redknee Solutions Inc. (TSX: RKN), a leading provider of real-time monetization and subscriber management software, is pleased to announce that Oi, a leading mobile operator in Brazil, has successfully trialed Redknee’s suite of virtualized billing, charging and policy management solutions to drive roaming subscriptions and to ensure high quality wireless connectivity for those attending one of the largest sporting events in the world, the 2014 FIFA World Cup. With Redknee’s highly flexible and scalable solution, Oi was able to better monetize its Wi-Fi investment and enhance the customer experience. Redknee’s Wi-Fi Monetization and Offload solution enabled Oi to reduce time to market to launch new services, improve the user experience, and extend revenue streams into new business lines, such as Wi-Fi connectivity at major sporting events. Redknee’s partnership with Oi emphasizes the confidence leading communications service providers (CSPs) have in Redknee’s ability to support their monetization strategies.
With an aggressive timescale, Redknee’s solution was implemented in less than five weeks. Launched as a cloud-based, end-to-end managed solution, Oi benefitted from faster deployment and a low-risk investment strategy to drive monetization and deliver a connected customer experience. With Redknee’s virtualized Wi-Fi Monetization and Offload solution, Oi launched its Tourist Wi-Fi service, enabling Oi to attract international users to its network, and generate new revenue streams.
Eduardo Aspesi, CMO at Oi, commented:
“With over 600,000 visitors in Brazil for the 2014 FIFA World Cup, this event was a great opportunity for Oi to launch and showcase value of our Wi-Fi offering, especially to cost conscious inbound roamers. Furthermore, in addition to an increase in roaming usage seen during the World Cup, the Oi Tourist Wi-Fi pilot solution allowed us to differentiate our roaming service, offering Brazil’s biggest Wi-Fi network, with more than 600,000 access points. We consider this a true win-win scenario for our customers. Redknee’s innovative Wi-Fi solution has provided us with the capability to combine our mobile and Wi-Fi network, giving a better experience to the inbound roamers.”
Part of the Redknee Unified platform, Redknee’s virtualized suite of solutions enables service providers to maximize the value of their network by improving their ability to offload data traffic to Wi-Fi networks, which is a lower-cost alternative to adding expensive network capacity. With Redknee, service providers can use Wi-Fi to create new revenue-generating opportunities and provide a superior service experience to their customers. Available on premise, cloud-based and as a Software-as-a-Service offering, Redknee delivers a complete monetization and subscriber management solution to more than 200 service providers, including some of the largest Tier 1 operators in the world.
Lucas Skoczkowski, Redknee’s CEO commented:
“We supported Oi to successfully leverage our cloud-based end-to-end Wi-Fi Monetization and Offload solution, which is a strong demonstration of Redknee’s commitment and focus to provide our customers with innovative and cost-effective solutions. The launch of the Oi Tourist Wi-Fi pilot was done quickly and assuring the time-to-market to capture the increment of visitors during the 2014 FIFA World Cup with a unique offer. Redknee will continue to invest in our real-time software to support service providers worldwide, and advance our position as the provider of choice for monetization and subscriber management solutions.”
Redknee enables communications service providers (CSPs) to monetize and optimize the subscriber experience across the entire customer lifecycle. From activation and provisioning, to supporting a 360 degree view of the customer’s usage, preferences, and integration with third party social media sites, to empowering customers with self-care tools and the ability to pay for services on the go, Redknee offers one of the most comprehensive real-time converged charging, policy management, billing and customer care solutions in the industry. Redknee’s highly scalable and flexible solutions enable CSPs to monetize third party relationships and content, support resellers and dealers and launch multi-country operations quickly, effectively and with a low total cost of ownership.
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