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Oi Trialled Redknee Virtualised Systems at 2014 World Cup

Vanilla Plus

Vanilla Plus

October 21, 2014 Oi, a mobile operator in Brazil,  successfully trialled Redknee’s suite of virtualised billing, charging and policy management solutions to drive roaming subscriptions and to ensure high quality wireless connectivity for those attending the 2014 FIFA World Cup.

Oi was able to better monetise its Wi-Fi investment and enhance the customer experience using Redknee’s Wi-Fi Monetisation and Offload solution. edknee’s solution was implemented in less than five weeks. Launched as a cloud-based, end-to-end managed solution, Oi benefitted from faster deployment and a low-risk investment strategy to drive monetisation and deliver a connected customer experience. With Redknee’s virtualised Wi-Fi Monetisation and Offload solution, Oi launched its Tourist Wi-Fi service, enabling Oi to attract international users to its network, and generate new revenue streams.

Eduardo Aspesi, CMO at Oi, commented:“With over 600,000 visitors in Brazil for the 2014 FIFA World Cup, this event was a great opportunity for Oi to launch and showcase value of our Wi-Fi offering, especially to cost conscious inbound roamers. Furthermore, in addition to an increase in roaming usage seen during the World Cup, the Oi Tourist Wi-Fi pilot solution allowed us to differentiate our roaming service, offering Brazil’s biggest Wi-Fi network, with more than 600,000 access points. We consider this a true win-win scenario for our customers. Redknee’s innovative Wi-Fi solution has provided us with the capability to combine our mobile and Wi-Fi network, giving a better experience to the inbound roamers.”

Lucas Skoczkowski, Redknee’s CEO added: “We supported Oi to successfully leverage our cloud-based end-to-end Wi-Fi Monetisation and Offload solution, which is a strong demonstration of Redknee’s commitment and focus to provide our customers with innovative and cost-effective solutions. The launch of the Oi Tourist Wi-Fi pilot was done quickly and assuring the time-to-market to capture the increment of visitors during the 2014 FIFA World Cup with a unique offer.  Redknee will continue to invest in our real-time software to support service providers worldwide, and advance our position as the provider of choice for monetisation and subscriber management solutions.”

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About Redknee:
Redknee monetizes today's digital world for communications service providers. Our market-leading portfolio of monetization and subscriber management solutions includes real-time billing, charging, policy and customer care modules and is available on premise, cloud-based, or as Software-as-a-Service. With a central focus on driving customer success, Redknee's products power growth and innovation for operators globally. Established in 1999, Redknee Solutions Inc. (TSX: RKN) can be found on the Toronto Stock Exchange. For more information about Redknee, please go to www.redknee.com.


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