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Oi! Here’s a better World Cup result for Brazil

Vanilla Plus

Vanilla Plus

July 28, 2014

If you want a two-minute overview of virtualisation and what it offers you could do worse than have a look at a recent interview featuring Redknee’s chief technology officer (CTO)

Jim DeMarco In it he describes the three key benefits of “speed, cost and the ability to separate hardware from software”.

These benefits are now being felt by some of the world’s largest network operators like Vodafone Germany, and most recently by Brazil’s Oi which wanted to ensure customers jumped on its WiFi network during the World Cup, rather than see them data roam with a competitor.

As DeMarco said, “(Virtualisation) has made it easier for operators to expand capacity without having to introduce a lot of new, large scale infrastructure, enabling them to benefit from speed in the process. Second, virtualisation provides lower costs because an operator can pool hardware resources. The third key benefit is the ability to leverage hardware technology investment independently from the software. That’s where the rubber meets the road, when you can develop software independently of the hardware. As operators adopt Network Function Virtualisation (NFV), the value of software can really be realised.”

Watch out, too, for four new videos coming from Redknee in September. VanillaPlus is producing the videos in London with Redknee and partners, looking at how they are responding to the 'always-on customer'.

To read the online version, please click here.

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About Redknee:
Redknee monetizes today's digital world for communications service providers. Our market-leading portfolio of monetization and subscriber management solutions includes real-time billing, charging, policy and customer care modules and is available on premise, cloud-based, or as Software-as-a-Service. With a central focus on driving customer success, Redknee's products power growth and innovation for operators globally. Established in 1999, Redknee Solutions Inc. (TSX: RKN) can be found on the Toronto Stock Exchange. For more information about Redknee, please go to

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