Oi Taps Redknee to Offer Free Wi-Fi for Inbound Roamers During World Cup
Policy Charging Control Mobile BroadbandJune 16, 2014
Oi, one of the leading mobile operators in Brazil, has selected Redknee's WiFi and mobile data seamless access solution to offer Wi-Fi services during the football World Cup. The service provider, a pioneer in convergent service in Brazil, plans to provide free Wi-Fi service to around 600,000 inbound roamers during the World Cup. This is a key part of the operator's marketing campaign while Brazil hosts the world's largest sporting event.
Redknee said that its end-to-end solution seamlessly transitions the user between Wi-Fi and cellular connection based on the congestion level of the different channels, subscriber profile, and even the application being used, based on operator defined policies, all without the need for expensive Wi-Fi infrastructure upgrades.
"As the largest sporting event in the world, the football World Cup represents an exciting opportunity for Oi to welcome many football fans to Brazil and provide them with exceptional service including free Wi-Fi. Redknee's ability to provide a flexible and turnkey solution was key to our decision to select them to support us during one of the most important events of the year." - Eduardo Aspesi, Segments Director, Oi
"Redknee is proud to work with Oi to provide football fans with a great multimedia experience while enjoying the exciting sporting event. Our Wi-Fi Monetization and Offload solution is a strong demonstration of Redknee's market leadership in developing innovative software to deliver business agility at massive scale as a low-risk investment. At Redknee, we will continue to invest in developing cloud-based and on-premise real-time monetization and subscriber experience management software solutions that enable service providers to advance the customer experience, generate new revenue streams and grow profitability." - Lucas Skoczkowski, CEO, Redknee
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